How can you:

- quickly estimate site’s SEO?
- estimate your search engine optimization consultant?
- gauge success of in-house SEO employees?
- evaluate your SEO business?

I am about to share with you 2 expert secrets to track SEO progress on the fly.

For a site marketer, data is the single most strong weapon. Three reasons why:

1. Data defines you as an SEO.
If you don’t work s lot with data, neither customers nor the industry will take you seriously.

2. Information tells you how well you are doing.
I am all about customer feedback but 1st thing you got to do is root through your proper data to find your search engine optimization strengths and weaknesses.

3. To a customer, data speaks louder than words.
How can a customer make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? Nope. Your boss wants reports, daily, weekly, monthly… Share your data, and you are halfway there.

If you take information as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing SEO software. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting system for your company.

I am all for automation in my company because the amount of sites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO Reporting tools out there, you can monitor your SEO progress quickly and easy, just like thousands of SEO marketers do across the globe.

Such tools have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the software sends out fresh and personalized optimization reports to my clients as a follow-up and directly to your inbox for a quick review.
Not only are SEO application reports convenient but they are also professionally styled and full of graphs so the design is one less headache I have to think about.

If you are interested what sorts of metrics are important in search engine optimization reports, I’ve pinpointed three:

1. Keyword metrics:
- keyword positioning in targeted search engines
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building metrics
- Number and quality of customer inbound links
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page search engine optimization metrics
- Landing page and page element optimization statistics
- Keyword density analysis for a keyword niche
- Site structure audit data

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